Internet Marketing

 Internet Marketing is a critical element of any business and The Info Factory do the whole mix. Millions of dollars every day are wasted on poorly chosen Google Adword campaigns that simply don’t get results; companies are losing market share daily, through poor or non-existent e-mail marketing. We understand that Internet Marketing is a complex, arduous task that often there often “simply isn’t enough time”. Let the Info Factory do all the work, while you focus on the other elements in your business.

 Whether it is a simple informational web page, a data-base driven e-commerce site, or anything in between, our goal is to provide superior and unique web design and branding services which will help to drive businesses of all sizes and all types.

 The absolute bottom line of business web design is: Getting people to your site; those who already know who you are and are looking for your site, and those who are potential customers who don’t know who you are yet. When people are on your site, providing them with clarity and ease of use to optimize their interaction with your site.

Email Marketing

 Email marketing design and distribution. Our design team build custom e-mails in HTML tailored for your site. We are experts at distribution and segmentation analysis with weekly e-mails into the thousands as well generating $100’s every single week. If you are looking to build you customer list we have access to over 100 million emails from companies and individuals all over the world. Speak to us today and lets get your email marketing ball rolling!

Search Engine Marketing

 Although SEO is the premier way to deliver consistent traffic to your site, it is only an element of the Search Engine Marketing mix. If you are looking for affiliate marketing and PPC campaigns through Google and Bing, then let us do the keyword analysis so you don’t waste a penny.

Brand Building

 Brand related search queries tend to be some of the most targeted, best converting, and most valuable keywords. As you gain mindshare people will be more likely to search for your brand or keywords related to your brand. A high volume of brand -related search traffic may also be seen as a sign of quality by major search engines.

 If you build a strong brand when people search for more information about your brand, and other websites have good things to say about your brand, these interactions help to reinforce your brand image and improve your lead quality and conversion rates.

 Things like advertising and community activity are easy ways to help improve your brand exposure, but obviously branding is a lot more complicated than that.

Viral Marketing

 Link building is probably the single hardest and most time consuming part of an effective SEO campaign, largely because it requires influencing other people. But links are nothing but a remark or citation.

Measuring Results

 How can I tell if my SEO campaign is effective? The bottom line is what counts. Is your site generating more leads, higher quality leads, or more sales? What keywords are working? You can look at your server logs and an analytics program to track traffic trends and what keywords lead to conversion.

 Outside of traffic another good sign that you are on the right track is if you see more websites asking questions or talking about you. If you start picking up high quality unrequested links you might be at a point where your marketing starts to build on itself.

 Search engines follow people, but lag actual market conditions. It may take search engines a while to find all the links pointing at your site and analyze how well your site should rank. Depending on how competitive your marketplace is, it may take anywhere from a few weeks to a couple of years to establish a strong market position. Rankings are a sort of moving target, because since at any point in time, since search engines change their algorithms, and competitors are marketing their businesses and reinvesting profits into building out their SEO strategy

Staying current

 Keep up with changes in the SEO market with tools (e.g., google gadgets) that you to embed keyword, competitive, and link research tools inside any webpage. To keep up with how the SEO market as a whole is changing, there are many resources from which to choose.

internet marketing